Urmston Case Study

After spending most of 2004 looking at various franchises Adrian decided that United Carpets had the best package on offer. “I visited about 15 of their stores and spoke to many of their franchisees. The excellent support from head office was one of the main reasons for choosing United. They provide you with a large store in the right location, fitted out to a high standard and stocked with the latest products. United give you high levels of foot-flow with their marketing package consisting of television commercials on ITV1, local and national newspaper adverts and local leaflet drops. It’s then down to the franchisee to do the rest!

My previous experience of working in the hospitality sector has proved invaluable as customer service is paramount; the whole customer journey has to be perfect from when the customer walks in through your door through to the installation by our expert fitters. Our business has developed largely through recommendations and by building a reputation in the local community for doing a fantastic job and never letting the customer down.
After 4 years in the business we have seen continued year on year growth, the whole package is unbeatable in my opinion. We have a superb supplier base and thanks to the groups buying power we can offer our excellent range of carpets, laminates and vinyl flooring at the lowest prices in the industry. Combine that with our low underlay prices, free-fitting offer and superb service you can quickly see that this is a winning formula.”

I have achieved a good work/life balance and feel as enthusiastic now about the business as I did when we first opened the store in October 2004. Every day presents new opportunities to grow the business and to develop ongoing relationships with new and existing customers. I am very happy with all aspects of the business and it has certainly out-performed my expectations. I am now looking forward to a long and prosperous future with United Carpets.